ISTA Omni-Channel Packaging Strategies Conference 2019

It's clear that an e-commerce product which arrives damaged on consumer's doorstep has a significant negative impact on the perceived value of the product.  Additionally, perceived damage is almost as important as actual damage due to the unboxing phenomenon; if consumers aren't satisfied with how their purchase looks, they will request a replacement. What is the true environmental impact of a damaged product, whether it's real or perceived? Damon will present data to uncover the true environment costs of a damaged product.