Lucenta Damon, de Pregis, hablará en la Conferencia sobre estrategias de embalaje multicanal ISTA que se celebrarán en Chicago el 2-3 de octubre de 2019
It's clear that an e-commerce product which arrives damaged on consumer's doorstep has a significant negative impact on the perceived value of the product. Additionally, perceived damage is almost as important as actual damage due to the unboxing phenomenon; if consumers aren't satisfied with how their purchase looks, they will request a replacement. What is the true environmental impact of a damaged product, whether it's real or perceived? Damon will present data to uncover the true environment costs of a damaged product.
